mobile toggle

The FACT Model: A framework for managing cognitive capacity

By Robyn Catagnus, Michaela Simpson, Heidi Grant and David Rock

In today’s digital age, organizations are facing an attentional crisis, with information overload having adverse effects on both employees and consumers. Part of the issue is that humans can only process a small amount of new information at any one time. These limits occur within a small range across most people, are largely unchangeable, and...

Access this article in full as well as the complete catalog of NLIs groundbreaking research by becoming a member.

Article Overviews Executive Summaries Full Articles
Become a Member