AIM: An Integrative Model of Goal Pursuit (Vol. 5)

By DAVID ROCK, ELLIOT T. BERKMAN

The AIM Model, described in this article, divides the process of goal pursuit into three parts, antecedents (approach-avoidance motivation), integration (how vs. why), and maintenance (reward and habit). Being deliberate about which cues are paired with your goal as you work toward it helps to create a habit system.

Access this article in full as well as the complete catalog of NLIs groundbreaking research by becoming a member.

Become a Member

The purpose of this Membership is to serve as a resource for your HR, Talent and Executive Leadership team to educate themselves through self-study.

By clicking this checkbox, you acknowledge that the materials found inside NLI's Membership Portal MAY NOT be used to create training programs nor embedded within any management tools, assessments, or training programs in any form.

Failure to adhere to this policy could result in the termination of your Membership and/or legal repercussions. For more information on permitted vs. unpermitted uses of your Membership, please navigate to this page, or contact us at corpmembership@neuroleadership.com.

AIM: An Integrative Model of Goal Pursuit (Vol. 5)

Log In