As a leader, the ability to influence your colleagues is vital. Scientists in this session will discuss their cutting-edge research on persuasion, giving us an insight into our own persuasive abilities as well as how influence impacts others.
- Why are some people more easily persuaded than others?
- Do we accurately estimate our ability to influence those around us?
- What are the pitfalls of being persuasive?
Become a member to access this content or log in now.
Change at Scale from the 2016 NeuroLeadership Summit: Rethink the Organization
Evolving market trends are requiring companies everywhere to shift their cultures toward strategies such as being more agile, digital or inclusive. Join four leading thinkers as they unpack one of the most important questions on the minds of leaders today: What are the active ingredients in effective change at massive scale, and how can we better deliver, measure and improve these?
In this panel, leading researchers discuss recent findings in the field of the neuroscience of persuasion. Hear about the latest research on “neural focus groups”, how persuasive messages predict behavior change, how successful ideas spread, negotiation techniques, and mechanisms of social influence. You will have a chance to ask questions and engage with the researchers during this session.
Become a member to access this audio.
The SCARF® model stands for Status, Certainty, Autonomy, Relatedness and Fairness. SCARF defines the five domains of experience that activate strong threats and rewards in the brain, thus influencing a wide range of human behaviors.
Become a member to access this paper or log in now.
The development of social cognitive neuroscience (Cacioppo and Berntson, 2005; Badenoch, 2008) and its application within the corporate environment (Rock, 2006; Ringleb and Rock, 2008; Gordon, 2009; Rock 2009; Rock & Page, 2009) marks a fundamental shift in the organizational application of knowledge about human beings.
Become a member to access this paper or log in now.
In a world of increasing interconnectedness and rapid change, there is a growing need to improve the way people work together. understanding the true drivers of human social behavior is becoming ever more urgent in this environment.
Become a member to access this paper or log in now.